Tech for Campaigns Website
Judy Seeberger is a candidate running for Minnesota state senate in the upcoming elections.
Our main goal was to launch a professional and inviting website to recruit potential volunteers, increase donors and voters in her district.
Team
Adriana Ferrer
Kim W
Sarah Stanley
Cindy Boatwright
My role
UX Design
Visual Design
Deliverables
Duration
5 weeks end-to-end
The Challenge
Democrats’ digital disadvantage extends to technology. How might we build tools for campaigns and caucuses to streamline their efforts, win elections, and provide value beyond a single election cycle?
The Process
Having no previous experience designing websites for politicians I took the research very seriously and conducted research as follows:
Stakeholder interviews
Competitive analysis
Heuristic Evaluation
Sitemap
Paper Wireframes
Wireframes
Based on the site map, I created low-fidelity wireframes to serve as blueprint for the visual interface of the website. It allowed me to visualize hierarchy, priority, and flow before implementing more minute details, such as font and colors. I the progressively moved on to medium fidelity prototyping where I played around with the color palette based on the campaign branding.
A bump in the road.
During this project I faced a few bumps in the road. One of the more challenging ones was figuring out how to create a visually pleasing aesthetic for the website using the campaign colors.
Low-Fidelity prototype
Medium-Fidelity Prototype.
The Outcome
The final iteration shows the best color palette combination as well as visual hierarchy. We switched out all the yellow buttons because even though the campaign branding colors included a bright yellow, yellow buttons tend to preform poorly. Given that our main goal is to attract donations and volunteers I thought the best solution was to create a high contrast between the blue and white.
What I learned
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Taking the Lead
I learned that even sometimes it’s best to trust yourself and take action. In this case I had to make a lot of decisions on my own. I also had to present these decisions.
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Trust the Process
I’m highly critical of myself. Sometimes this can lead me to doubt myself in the early stages of design. I’ve now learned to trust the process and to follow through in order to achieve success!
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The Reward!
I center service at everything I do. I learned that just like in education. UX can be highly rewarding and self fulfilling. I look forward to working on many future campaigns.